One of my first projects for my HND Graphic Design course was a live competition for the Royal Opera House in London. The brief was to entice a younger audience to see the performance of Peter Grimes. I had to produce marketing material (an A3 poster and one other outcome) for the target audience, which, for this project was 14 to 19 year olds who may not have been to the opera before. Using imagery from the opera in the marketing material in a relevant way to give a taste of the opera.
Initial research into the opera, characters and imagery.
Initial sketches and ideas.
Development of mirror concept - including layout and mood board.
Using my own photo to create my Peter Grimes, using blending modes in Photoshop.
Final outcomes - A3 poster with bookmark.
Mock ups